Darby and Joan of debate, have their own reasons. Not a result of academic debate, the concept of argument has climbed to a high degree of pure technology, WIMAX, WLAN, HSDPA, EVDO and other professional terms there is, indeed, to a layman looking at Yunshanwuzhao. However, in people as their standard format, technical specifications, and even history are digging three feet when the 3G has always been used as negative examples in the European market, but a miraculous recovery.
3G quietly changing, developing. The most direct evidence is present throughout the show's vitality.
European 3G market started out the color revival
According to consultancy Research and Markets latest research data, 3G in Europe is gradually rising.
Global has more than 50 million WCDMA subscribers, which accounts for more than 51% of European users. Italy, Switzerland, the UK market is showing a blowout. The early loss of the 3G has been tired and yellow companies, thanks to an aggressive pricing strategy, the company owned three 3G market in Western Europe, won a 74% share.
The study also pointed out that in Western Europe in 2007 will have 20% of mobile users into 3G users, but the occasion in 2010, this proportion will reach 50%. Clearly, for many years to develop 3G Japan and Korea the situation is changing as the focus, 3G is spreading and active open to.
In Taiwan, the situation seems not bad.
Norson has said that despite China's 3G market to open late, but 3G services appeared, the Chinese 3G user base will grow rapidly in the near future. Norson said the launch of 3G services in China, the first years, China will have 5.5 million of the 3G users to 2 years will end when the total number of users soared to 21.9 million long, to the end of 3 years will reach 84.2 million.
User-level and market trends inspire, 3G terminal market became active. Traditional phone companies have burst out of the 3G's enthusiasm, the world's top five mobile phone company Nokia, Motorola, Samsung, LG, Sony Ericsson, etc. In 2005 year on each family's size 6 to 10 launched WCDMA handsets.
According to research firm Strategy Analytics released on April 20 of the report, estimated 2006 shipments of WCDMA handsets will be 90 million, EV-DO handsets shipped 38 million. 3G terminal is already a demand for billions of dollars on a big market.
But for the moment, 3G terminal market remains well-known leading international mobile phone companies. However, the Chinese enterprises also ignore this? ZTE, Huawei, and Amoi Mobile nouveaux riches in China are from overseas have commercial 3G terminal market, Chinese enterprises because the price of 3G terminals were reasonable and easy to use large purchases of foreign operators.
To Huawei as an example.
February 15, 2005, Vodafone said in a statement, beginning from September 2006, will provide consumers in 21 countries, providing customized by Huawei, Vodafone to Vodafone branded WCDMA handsets unique. According to British media reports, Huawei's handset procurement agreement with Vodafone up to 5 years.
Marketing Department, Huawei's director of marketing for wireless terminals Chengjun said, "Our relationship with Vodafone's core business model is to use only the 'Vodafone (Vodafone)' brand." Words, in the past provided by other vendors for the Vodafone 3G mobile phones, mainly suppliers brands, this business model, contractors must pass the huge cost of the brand to the product cost, increase the retail price of the product. Cooperation with Huawei, is to make the product cost Vodafone has some advantages.
SP caused the outbreak of 3G value-added new hot spot
Wave of the outbreak of 3G users in Europe, a prerequisite to be mentioned is that the expansion of 3G services. It also includes video telephony, location, mobile TV, email, high-speed Internet access and image transmission services such as 3G services, the expansion and promotion of the recovery of Western European 3G market, won the opportunity.
Operators are thus convinced that if you want to recover the huge investment in 3G networks, 3G services should increase the development and innovation, while increasing non-SMS data revenue ratio.
According to iResearch survey, 3G applications in the mobile phone users want most audio-visual entertainment, the ratio reached 38.4%, followed by the video phone 22.7%, 18.4% map positioning, e-commerce accounted for 14.8%. Global mobile entertainment market in 2005 reached 17.6 billion U.S. dollars sales revenue, up 71% over 2004. Projected to 2009, the global 3G application market will more than 59 billion U.S. dollars, the rate has greatly exceeded the growth of online games. Asia-Pacific region is expected by 2010 will only generate 47 billion U.S. dollars in revenue.
As the phone has the characteristics of the Internet anytime, anywhere, with innovative phone features, mobile video and broadband technologies mature conditions continue to improve, mobile audio-visual entertainment business is bound to be intense users of working life an integral part of leisure services 1.
The face of the upcoming 3G, naturally, are eager for the Chinese market. The SP have to explore the development of new value-added services, the outbreak of a kind of frenzy of competing transition. "2006 will be a turning point for mobile commerce. With the advent of 3G, with SMS-based mobile commerce era in 2006, full stop." Famous Beijing SP 100 million U.S. small soft links to the correspondents said CEO Li Yan .
China Mobile, Wang Zhuo Zheng Zhaohui, senior vice president of information technology said, 3G is a change coming, and information and entertainment will affect the 3G era. Monternet business operating model will continue to improve, so that mobile entertainment industry chain based on all companies have the opportunity to achieve win-win.
3G Eve, more and more of the traditional industries began to consider the use of mobile phone platforms to expand their business. As for their new SP, this is where their business opportunities.
"For example, in communication form, 3G era will no longer be a simple text, but rather multimedia, graphics, animation, and even music and many other elements. Users get this information, you can login directly through the WAP business website, or even directly place an order to the enterprise. "industry so identified.
Competition 3G speed is not outdone
3G will lead to economic disaster?
When the market demand, when services are constantly changing, who also said that bad this topic. However, Professor Kan words, he acknowledged the 3G technology will be because of outdated performance failure, and defeat the darling of the operator, is to have a higher speed mobile WIMAX.
Technically speaking, mobile WiMAX support mobility features fully reflects the flexibility advantages of wireless communications, and cable access, compared with some competitive differentiation, to increase the development of broadband wireless access space. On the other hand, the development direction of mobile communication is the ability to provide higher data support, while maintaining the ability to support mobility, currently being studied in the field of 3G standard developed E3G is the embodiment of the mobile communications and broadband trends.
Thus, mobile WiMAX and E3G, two different areas of technology began to overlap and competition. On the one hand, WiMAX already has the ability to support mobile communications; the other hand, E3G has obvious characteristics of the wireless access system.
But whether as Professor Kan said, mobile WiMAX will replace 3G, 4G or even directly evolved into what?
Right now, research is focused on the next generation of wireless mobile internet theory and technology (3G, B3G, 4G, WIFI, WiMAX) of Professor Song Junde, after hearing the question, face some frustration. "I am very emotional WiMAX. But the objective fact is, WiMAX technology and applications from the point of view, far behind the development of 3G. Now, all mobile WiMAX is in December 2005 just standards. WiMAX should be made of a can put in the car movement inside, or people in his hand, and also take five, six, or even six or seven years. "
Meanwhile, three-quarters of the world's 3G mobile network operators have agreed to a new upgrade, the upgrade will increase network speed 3 to 5 times.
Global GSM Association, released by the end of March 2006 Market Analysis report that the faster 3G network called HSDPA, which has been in Austria, Finland, Bulgaria, Germany, Israel and other countries began commercial networks in 14 runs. A total of 43 countries around the world 105 WCDMA networks, 79 networks have been or will be upgraded to the HSDPA standard. The new network upgrade in 5 months up by 60%.
Ideal state of the current HSDPA allows mobile phone users 1-3 megabytes per second download speed of data, equivalent to fixed line broadband speeds. Users download a song to your phone within 10 seconds.
Obviously, 3G speed and not lost in the array.
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